Memo to the CEO: Crises are business, not PR problems

Memo to the CEO: Crises are business, not PR problems

There is a tendency amongst CEO’s to treat crises as PR problems as opposed to business problems. As a result, they assemble the best PR talent they can get, to advise them how to write press releases, Q&A cheat sheets, how to handle radio, print and TV...
Shortlisted Finalists – 2019 Marketing Achievement Awards

Shortlisted Finalists – 2019 Marketing Achievement Awards

It takes the bravest and the boldest to put forward their work to be judged and appraised. To everyone who submitted entries, thank you for trusting us with your work. We honour your courage and creativity. The greatest work can be found at the confluence of art and...
Where our identity lies Happy MaKhumalo Ngidi

Where our identity lies Happy MaKhumalo Ngidi

Marketing encompasses many different activities all designed to captivate – and keep – the hearts, minds and disposable incomes of new and existing customers. Specifically, in the context of Proudly South African, the country’s only official buy local advocacy...