At Accenture Song we are reimagining business through experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, more productive and rewarding. In a world of uncertainty, today’s leading brands are creating promises not only to shareholders but to customers, employees and societies. Promises of consequence that drive purposeful change for everyone. Experiences are where these promises are felt.
The Marketing Achievement Awards recognise excellence in the science and art of strategic marketing. In our country, brimming with creativity and opportunity, we are proud to sponsor these awards of distinction. We feel that the Accenture Song Marketing Organisation of the Year Award shines a spotlight on that organisation that has clearly demonstrated how their business, brand and marketing strategy is closely aligned and executed to drive sustained returns. The organisation that anticipates, innovates and adapts to change stands out as a great example for the role that marketing can play in the sustained growth trajectory of a business experience.