Supporting the Marketing Achievement Awards is one way in which Absa demonstrates our commitment to the art and science of marketing. Although the world is a big and often daunting place, marketers understand that stories connect us – and no story is too big or too small. It’s this human-centeredness that defines winning brands, builds sustainable partnerships and higher levels of trust. Absa is therefore thrilled to again be sponsoring the Marketing Innovation category to recognise an organisation that has delivered boundary-pushing marketing innovation.