Setting the gold standard for strategic marketing in South Africa.
Now in our sixth season.
Who We Are
The Marketing Achievement Awards celebrate the power of marketing in driving business success, economic prosperity, and shaping our cultural landscape. Independent and council-governed, we evaluate the entire marketing value chain: from deep strategic insight and rigorous planning through to flawless execution and measurable commercial outcomes.
How We Judge
Unlike recognition that celebrates isolated marketing moments, the MAA evaluates the full strategic contribution of a marketing initiative. We look for work anchored in sound business strategy, proven by empirical evidence, and delivering demonstrable growth. Our judges are senior marketing leaders who understand what it takes to deliver results in a complex, competitive market.
Beyond the Trophy
The MAA’s ambition extends beyond annual recognition. We’re building benchmarking capabilities through our exclusive “State of Code, Culture & Commerce” report, fostering collaborative partnerships across the marketing ecosystem, and actively working to elevate marketing’s stature as a strategic business discipline in South African organisations.
Our Endorsement
The MAA is proudly endorsed by MASA (the Marketing Association of South Africa) and peer-reviewed by 75+ leading marketers and industry experts.
When you win an MAA, the right people take notice.
Past winners have been:
- Featured in Business Day, Financial Mail and leading industry publications
- Congratulated by CEOs and board members who understand the commercial significance
- Headhunted for senior roles
- Recognised for lasting industry credibility and professional profile
- Armed with proof, in writing, that their marketing initiative drove business success
This isn't just another award. It's the one that matters to the people who matter.
Why the MAA Exists
What if marketing awards judged the strategy, not just how the creative landed?
What if recognition came from the leaders who actually understand business impact?
What if your work was evaluated on growth, not just impressions?
That's the MAA.
Proud of your team's work?
Confident your strategy drove real results?
Time to prove it.