Chief Consumer Officer, MTN South Africa
Enzo Scarcella is Chief Consumer Officer of MTN South Africa. Prior to this role, Enzo served as CMO at Telkom between 2014 and 2016. Before joining Telkom, Mr Scarcella was Managing Executive of Marketing at Vodacom where he was responsible for leading the brand’s migration from the colour blue to red. Over the past 18 years, Mr Scarcella has managed some of South Africas most prestigious brands, including Castle Lager, M-Net and Edgars. In 2011, he was voted “Marketing Personality of the Year” by his peers in the Sunday Times Top Brands survey.
Mr Scarcella spent five years in the USA, completing his education at the Phillips Exeter Academy in New Hampshire and thereafter obtained a Bachelor of Arts degree (Honours) from Harvard University.
He also has a diploma in Marketing from Kellogg School of Business in Chicago, Illinois.