How to innovate to create meaningful difference?
The Marketing Achievement Awards, in association with Kantar and MASA, invites you to join us for our third annual digital thought leadership series for marketers.
In this second session on Thursday 24 August from 10am – 11am, our Kantar expert, Nicole Shapiro discusses why, in an era characterised by constant disruption and volatility, innovation has never been more important. Simply put, it’s a matter of innovate or die!
A recent Kantar study shows that brands that are perceived as leading on innovation have shown as much as seven times the growth of key competitors. So, with innovation as an imperative, how do brands get it right?
In this session, we unpack three principles brands must master to innovate meaningfully:
– Anticipate the future
– Solve a real human problem
– Learn, test, learn
Nicole goes on to unpack the IDEAS framework that enables brands to develop breakthrough innovation ideas with clear strategic business intent that helps drive sustained growth. Join us and understand why innovation is a key lever of growth, the key principles that underpin disruptive innovation, and how to develop a strong innovation pipeline.
5 CPD POINTS will be allocated to MPSA Level Designated Members,
AMSA Designated Members can also attend and claim these CPD points.
CPD Approval Number: MA KA 23002
Please Note: Certificate of completion will be provided on the live webinar and is to be loaded onto MarkEdonline to claim CPD points.