Welcome to the 2020 Marketing
In these turbulent times, we acknowledge that steering your brand in the right direction and maintaining that focus is more difficult than ever.
Many marketers follow the needle and are magnetically drawn to “North”
North is easy. North is safe. But only a sea of sameness comes from just heading North.
Great marketers understand that sticking to the plan and compensating for the variance is key, no matter how slight that might be or how often one might need to pivot.
Plotting the path to True North is a journey that many may start, but few finish.
If it were easy, everyone would do it.
The Marketing Achievement Awards is the first of its kind in South Africa, an award aimed solely at you, the marketer and the brands you steward.