Entries are in.

Nedbank’s “Bank Your Time” initiative reinforced their brand essence, “Money experts who do good,” by tapping into the universal truth that time is more valuable than money. In a crowded digital banking landscape, Nedbank focused on saving clients time through its innovative app, effectively turning time into a tangible currency.

Judges commended the campaign’s innovative and distinctive strategic positioning, citing its ability to drive significant brand preference, digital adoption, and client engagement …read more

Audi’s “Curated Collection” initiative, employing AI to craft a lifestyle world without showcasing vehicles, addressed a significant market challenge for the brand.

Judges praised the campaign’s innovative use of AI to overcome product unavailability, deeming it a genuine marketing innovation.

The strategy’s originality, strong execution, and impressive results were highlighted, particularly …read more

ShopriteX’s Xtra Savings Plus subscription program was the well-deserved winner of the 2025 Excellence in New Product/Service Launch Award. This ground-breaking subscription loyalty program, the first of its kind in South Africa, effectively navigated the competitive grocery market, providing members with exclusive discounts and rewards.

Judges commended ShopriteX’s innovative …read more

Unilever Professional’s “Better Clean Better Business – Food Safe Launch” was the standout winner of the 2025 Excellence in Brand Marketing B2B Award for its strategic approach to simplifying food safety compliance for professional kitchens.

The judges were impressed by the clear value proposition created for the ready-to-use, food-safe certified product line. They also commended …read more

Telkom’s “Stand Tall” initiative won the 2025 Excellence in Integrated Marketing award for its exceptional, holistic campaign addressing youth confidence through the power of sport. Leveraging their Netball World Cup involvement, Telkom created inspiring role models and achieved record engagement and business results.

Judges highlighted the practically well-leveraged and highly creative use of a well-found insight …read more

Absa’s “Let’s Write This Story Together” internal campaign, launching their “Your story matters” brand positioning, was the standout winner of the 2025 Excellence in Internal Marketing award.

Understanding that the successful delivery of their new brand expression hinged on genuine internal adoption, Absa prioritised building it from the inside out. Authentic involvement across the entire organisation …read more

The 2025 South African Resonance Marketing Award was awarded to NikNaks for #OwnYourNak – a campaign that authentically embraced kasi culture to reconnect the brand with South African youth.

Judges praised the campaign’s authentic approach, deep understanding of the target audience, and strategic integration of insights into all aspects, from product development …read more

Sea Harvest’s “Fish Friday – Everyone’s Favourite Day” digitally led strategy received the 2025 Excellence in Digital Brand Marketing award.

Facing a declining frozen fish market, the campaign cleverly tapped into the “fake-away” trend with humorous, relatable digital-first content …read more

Discovery Vitality’s HealthyFood Relaunch won the award for its innovative and systematic revitalisation of a 15-year-old proposition.

Built on deep insights into national health challenges, the campaign successfully raised nationwide awareness about healthy eating, reigniting members’ motivation by making nutritious options more accessible …read more

Marmite’s “Election Smear Campaign” claimed the Excellence in Resourceful Marketing Award by tapping into the cultural zeitgeist of the 2024 election, successfully reigniting brand love and boosting sales.

Judges applauded the campaign’s inspired use of street pole posters mimicking election materials, its topical humour, and its seamless integration …read more

Telkom’s “Stand Tall” initiative, which transformed netball athletes into comic book heroes to inspire youth confidence, strategically leveraged their netball sponsorships.

Judges praised the campaign’s clear target audience, insightful strategy, and relevant creative execution. The excellent use of rights delivered strong results, significantly boosting brand equity …read more

 

SASKO’s “SASKO Siyasizana: Play Better” initiative won the 2025 Excellence in Purpose-led Marketing award for its impactful community-focused strategy.

By building and upgrading playgrounds, SASKO addressed the critical need for safe play spaces for South African children, aligning with their core belief that “People Who Care Make Things Better.”

Judges praised the campaign’s strong …read more

Jody Ashworth, Senior Marketing Manager at Discovery, is the 2025 Marketing Achievement Awards Rising Star of the Year, a testament to her strategic foresight and innovative execution.

Her rapid ascent at Discovery, from intern to Senior Marketing Manager, is evident, proving her remarkable talent and the organisation’s investment in her growth. Jody adeptly manages a strategic portfolio …read more

The 2025 Marketing Achievement Awards Marketer of the Year is Khensani Nobanda, a visionary leader who has truly redefined the essence of modern marketing in South Africa.

With an impressive career at Nedbank, Khensani’s influence extends across the organisation, proving her strategic impact and commercial acumen. Judges were particularly impressed by her bold blend …read more

Nedbank is the 2025 Marketing Achievement Awards Marketing Organisation of the Year, recognised for their unparalleled ability to not just adapt, but to redefine what it means to be a leading marketing force in a fiercely competitive environment.

Judges noted that Nedbank’s entry was a masterclass in strategic thinking, showcasing how they brilliantly transform brand gains into tangible business …read more

Jeremy Sampson is the inaugural recipient of the Marketing Achievement Awards Lifetime Achievement Award – an honour reserved for truly exceptional individuals who have left an enduring mark on the profession.

Affectionately known as “The Brand Father,” Jeremy’s career spanning nearly five decades across London and Johannesburg …read more